Like us, Yuna has spent her quarantine wearing her husband’s hoodie, watching Netflix home makeover shows, and buying weird stuff online. The Malaysian singer has spent the last six months in her hometown of Kuala Lumpur. “It’s just like being back to the teenager Yuna,” she says, “Where my mom has the privilege of just making me do all the chores and everything that I used to do for her when I was in high school.” But she’s also found that this time has been a surprising era of productivity. Between making dreamy R&B music at home and hitting play on another episode of Tiny House Nation, she teamed up with Coach for its latest holiday campaign.
As we enter our first pandemic winter, Coach is launching a campaign titled “Holiday Is Where You Find It.” It intends to remind us of the importance of family and optimism, so it’s only natural for Yuna, a woman who celebrates both endlessly, to be a face of the campaign alongside Jennifer Lopez, Michael B. Jordan, and other stars from the Coach family.
ELLE.com Zoomed with Yuna and discussed her early memories of visiting Coach stores with her mom, how her style evolved from baby tees to headscarves, and the purchase she made because a cat was in the picture. Read on for more.
On her 2000s-era style as a teen
Teenage Yuna’s style? I was so lost. I tried so hard to be cool. This was before I had the hijab on, so crop tees and baggy pants. Gwen Stefani was my style icon. When Gwen had pink hair, I experimented with pink hair. It didn’t really look good on me, but I was experimenting with a lot of different things. I just didn’t know what I liked yet.
I think right now, I’m very comfortable with my identity as a Hijabi. I wear the scarf all the time, and everything I feel has to revolve around my scarf like, “Okay, will this work with…” I only wear long sleeves. I love turtlenecks, and I love baggy pants. I love combat boots. So still kind of like the same Yuna who loves Gwen’s punkish rock style, and there are some days where I like to be girly as well. Now I just don’t really think too much about what to put on my body. If it feels good, it looks great.
Her earliest Coach memory
I started working with Coach in 2015 during my second New York Fashion Week, but my first time attending a Coach runway show. To be honest with you, I was not familiar with the brand,…