This is My New Favorite Website for Holiday Shopping

Not unlike the proper pronunciation of the word vermeil (vurrr-may) or various shortcuts on Microsoft Excel, London-based retailer Wolf & Badger falls into the category of wonderful things I regret being years late to discover. Founded by brothers George and Henry Graham back in 2010 as a website to connect consumers to independent designers, Wolf & Badger has grown to carry over 1,000 designers from 56 countries. A stunning three-story flagship in London and outpost in NYC have propped up in the past four years as well.Even more impressive—and why I’m keen to do the bulk of my holiday shopping on their meticulously curated site—is the fact that Wolf & Badger only carries ethical labels and how they are transparent in showcasing what makes each brand sustainable. Just like price point and color, shoppers can filter searches by selecting sustainability statuses. (Happy workers, non-toxic dyes, cruelty-free and vegan are just a few examples.) Each designer also has a profile where verified ethical attributes are badged with symbols, similar to how restaurants note what’s gluten-free on their menu. The platform made recent efforts to amplify BIPOC-owned businesses as well, unveiling an entire section of its site dedicated to Independent Black Designers in October. Given the massive blow that COVID-19 has dealt small businesses and artists all over the world, discovering that this platform even exists has felt like a saving grace. For anyone else who misses traveling and the joy of discovering small brands by chance (or those who simply just want to support small businesses), Wolf & Badger is a means to do so from your couch, phone, bathroom, etc. It’s never been more important to support creatives and small businesses, so ahead, I’ve rounded up just a few of the brands I’ve fallen in love with on Wolf & Badger.Yaa Yaa LondonThere’s an endless amount of Indie-skewing jewelry to covet on Wolf & Badger. For something bold and fun, Yaa Yaa London is a line offering drool-worthy pieces made from semi-precious gemstones. The brand offers earrings, necklaces, cuffs and more, but it’s their cocktail rings that steal the show. (If you’re unsure of a loved one’s size, note that most rings are adjustable, which makes them a particularly savvy gift idea.) Yvonne Asare, a former legal PA, founded and runs the line from London.
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Source: elle.com