How do you envision fashion transforming in this difficult time? How can we use this moment to change it for the better?
I’ve had a lot of time to think about this, and my first answer is: Nothing’s ever going to be the same. These past three months I’ve been thinking, thinking, thinking – we have really had time to think about our jobs and about fashion. How can we make fashion different and more in touch with life, with the new normal, which is completely different than before?
We started the sustainability discussion before COVID. But for example, for me, going out in Milan the first day, I felt the air was much more clean. I saw the sky was finally blue. In years and years, I had never seen Milan so clear. There were no cars. No people around. I don’t think I was the only person who saw that. So sustainability is what I’m going to concentrate on most. I think we are going to be out of place, showing things that are not sustainable. Now, not 100 percent of fashion can be sustainable. It isn’t possible to do 100 percent. Also, the most sustainable things are very, very expensive. We have a large range of customers, and we have to think of a young customer with not much money. But we are working on this. I have a big team working on this and giving me answers. And again, I want to underline that I have been working diligently on this topic for a few years. And now, step by step, we will get to a point when the environmental impact of fashion will be drastically reduced. So, this is my goal.
I’m convinced that nothing is going to be the same ever again. So fashion, finally, is going to change. It’s going to have different rules, if we can call those rules. Because, I mean, it was getting too…