Kerry Washington is one of Hollywood’s more daring and experimental style stars today, but she’s also a strong believer in classic, timeless jewelry. And that is what makes her new partnership with jewelry brand Aurate such an organic business match. For Washington, who is not just the face of the new Aurate campaign but is also as an investor, teaming up with the jewelry brand and its two founders, Sophie Kahn and Bouchra Ezzahraoui, was a no-brainer. She was instantly drawn to the brand’s transparency on the types of pieces made, how they were being made, and who they were being made for. “When I met Sophie and Bouchra, I just pretty much became obsessed with them. They’re so smart and beautiful and tenacious. I loved them. I loved their jewelry, because, of course, they’re always wearing it, and I really loved what they were building,” Washington tells BAZAAR.com. “I love this idea of building a company that was really invested in cutting out the middleman so that you can avoid the insane markups for fine jewelry and making high-quality, beautiful fine jewelry accessible to more women.” Of her decision to join the Aurate team, Washington says, “I love their sustainability practices, their commitments to diversity, the fact that they were a female-driven company. The fact that they’ve always given back. Giving back is embedded in their DNA from the very beginning. I just thought, ‘I love them, I love what they are building, and I want to be a part of this side.'” In addition to starring in the ethereally photographed campaign, Washington had a hand in co-designing the new Lioness Collection, which features a mixed-texture necklace, a corresponding bracelet, link huggie earrings, and the Lion Coin Pendant. All the pieces are meant to symbolize the power, strength, and resilience that lives within women. Twenty percent of proceeds from sales of the new collection’s Lion Coin Pendant will benefit Supermajority, a women’s activist organization working to transform the country and build an intergenerational, multiracial movement for women’s equity.
“This is a company by women for women. And I wanted to make sure that our design was an organic growth out of those values and that commitment,” Washington explains. “We started talking about the lioness and what she symbolizes. Because lionesses, they hunt together and they raise their cubs together. They provide for the tribe by going…