It’s a gloomy Tuesday afternoon, but the other participant on my Zoom call is beaming with a youthful, bronzed radiance that’s almost overwhelming—it intensifies each time she flashes a smile. I’m speaking to none other than the Kelly Rowland, who’s helping me pick my next fall hair color. I decide on blue. “Blue? Well, when I was your age I had blue—and purple, and red, and every other color,” she recalls with a wide laugh. If you know anything about Rowland’s early days as one-third of pop supergroup Destiny’s Child, the hair chameleon never shied away from a color, texture, or style. On the red carpet, she adopts a similar approach, favoring dresses with intricate detailing and leg-baring slits in dark or jewel-tone shades. But at home, Rowland’s a sucker for a good knitted pant or any oversized sweater—no loud prints or colors. It’s exactly the type of piece you’ll find as part of her newest endeavor, a full apparel and shoe collection with JustFab.
The expansive lineup of knits and leathers arrives in soft, neutral colors that conjure images of piping hot pumpkin spice lattes and vanilla-and-caramel scented candles. It’s not lost on the singer that the muted tones offer comfort amidst the chaos boiling over in the world today.
“I always think about the fact that I’m given one more day,” she tells me. “When I wake up in the morning, I’m not done. I ask myself, What do I need to do today? I constantly remind myself to lead with kindness and in doing work and hustling and grinding, to have fun through it all. If that person can do it, I can damn sure do it. How do I make somebody feel seen or heard today?” A cozy, comfortable range that makes women feel polished and runway-ready, even if the only runway they’re walking is from the kitchen to a Zoom meeting, at an extremely accessible price point. That’s how.
Though it’s common for celebs to pivot to clothing or shoe collections, a line wasn’t top of mind for Rowland for a long time. When the offer was presented to the singer, she took herself out of the equation and prioritized other women’s needs. The goal was to take the guesswork out of getting dressed, because who has time a plan an entire outfit when we’re in the middle of a global pandemic and an ongoing state of political unrest?
“We figured every woman shared the same sentiment as me: If I still want to feel some sort of glam in this weird time, what would that look…