Despite it being New York Fashion Week when we speak, Kaia Gerber has all the time in the world. “It’s crazy to hear that it’s even fashion week right now,” she says, when I point out that digital shows and presentations are already going live. Pre-pandemic, she would normally be hopping from plane to hotel to show, and back again, but instead, the nineteen-year-old model is at home with her family in California. The daughter of industry veteran and ’90s supermodel Cindy Crawford, Gerber is now a super in her own right. Starting her career a mere four years ago, she has gone on to work with every major brand you’ve ever heard of, walking for Prada, Valentino, Chanel, and Saint Laurent, for starters. With runways going virtual, she’s working from home like many of us, something she’s incredibly grateful for. Gerber is lucky, as she says, for “being able to create… I’m so glad that people are finding ways to still make art.” She’s starring in the second edition of Coach’s “Coach Forever” campaign, a collection that aims to incorporate pieces from seasons past. Coach creative director Stuart Vevers is celebrating easy-to-wear, instantly shoppable pieces that are meant to stay in your wardrobe for years. To amp up their outerwear offerings, Coach joined forces with leatherwear heavyweights Schott NYC to make their leather jackets. Coach also tapped Juergen Teller, a frequent collaborator, to photograph the campaign via Zoom. “It’s so great because Juergen is sitting in his home and still directing you, but it’s definitely a sign of the times,” says Gerber, who was delighted to hear I couldn’t tell the look-book was shot over video chat. ELLE.com caught up with Gerber on Zoom to talk about all things fashion, her digital book club, and what she has been catching up on during this unexpected downtime.
What makes working with Coach, and specifically Stuart, so special for you? What I love about Stuart is that he’s always evolving, and Coach is always evolving with the times. To be able to still work with Coach safely and to see how they’ve done such a great job creating new things given the state of the world in a safe way is really appreciated by everyone. I was just really happy to be a part of that.
What’s something you don’t miss about traveling for fashion month? It’s crazy to even hear that…