Launching exclusively with Selfridges, the Hyundai Re:Style 2020 capsule collection was created in partnership with six leading global designers: Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn, and Rosie Assoulin—who have created items including jewelry, jumpsuits, shirts, vests, and bags from the discarded raw materials of car production and scrapping processes. The forward-thinking designers were selected because they shared Hyundai’s vision of finding more sustainable ways to create products.
The collection is available on Selfridges’ website and in a pop-up store in the London brick-and-mortar location as of October 13. Sales from the items will raise money for the British Fashion Council’s Institute of Positive Fashion (IPF), which aims to create a blueprint industry by bringing together expertise from different areas in order to help brands in the field.
This year, due to the current global climate, Hyundai will unveil the collection digitally. The pieces will be launched through Hyundai’s own platforms, on Selfridges’ channels, and by the designers themselves via social media from through October 19th.
The concept for Re:Style 2020 stems from the recognition that although almost all materials from the vehicle manufacturing and scrapping processes are currently recycled, there are still some materials such as leather, glass, and airbags that end up in landfills. For Re:Style 2020, as with previous years, Hyundai gathered various discarded materials to use in the collection with the help of various supporting partners.
The collection aims to encourage cross-industry collaborations to champion new thinking and innovation in design and manufacturing—helping to reimagine the possibilities of waste.
Additionally, Hyundai Motor aims to spearhead global leadership in zero-emissions and clean mobility by becoming the world’s third-largest automaker of eco-friendly vehicles by 2025, offering a new line-up of electric vehicles and fuel-cell electric vehicles.
As part of the company’s clean mobility strategy, Hyundai Motor is solidifying its position as a world-leading sustainable lifestyle brand with the launch of IONIQ: a new electric-vehicle brand with dedicated EV…