Hari Nef is not your average campaign star. The 27-year-old actress, model, and writer has steadily rose to fame via Gucci runways,Transparent airwaves, and an aspirational Instagram grid that seamlessly weaves together high-brow references alongside unfiltered selfies so personal, they virtually place you in her inner circle. So despite casually dropping the word “parochialize” in ELLE.com’s conversation with Nef, she staunchly retains a lack of pretension that reminds us why she has come so far. Nef is, quite thoroughly, super likable. To use the word cool feels like a disservice.
The Vampire’s Wife, a fashion brand known for Victorian gowns with a spooky bent, strikes the same balance. Designed by Susie Cave (wife of that Nick), the label has amassed a celebrity cult following for making Halloween dressing a modern, year-round affair. The brand is lending its vintage touch to H&M for a collaboration that drops today, tapping Nef to be one of its bright faces. The alignment couldn’t be more perfect.
We spoke to the star about her initial thoughts on the seventeen-piece collection, how her style remained unchanged during the pandemic, and her fraught relationship with the term “self-care” in 2020. Read on to learn more about the triple threat, and shop our favorite styles from the H&M x The Vampire’s Wife collaboration available now at hm.com.
What is your relationship with The Vampire’s Wife and Susie?
Susie is somebody I have admired from afar for a while. I always had a girl crush or a friend crush on that cool chick with the black hair in those amazing, form-fitting dresses. Obviously, I’m familiar with her husband’s work as well. She was this cool woman who made cool clothes and I admired shyly from afar. I was so excited when this came through.
Susie’s designs are always a little goth. So speaking of vampires, can you give us a little teaser of what your Halloween costume might be?
You know what? I’ll tell you what my costume is because it’s relevant. I’m going to be dressing up as Maggie Chung’s character in the Olivier Assayas film Irma Vep where she’s in costume. It’s a film within a film. They’re making a movie where she’s doing a remake of a vampire film from the 1920s. I’m hoping that my costume is going to arrive in time, I’m not sure it is going to. I might end up going to a fetish store. I just moved into the West Village and there’s a lot of really…