Good American Continues the Size Inclusivity Conversation With a New Shoe Collection

If you want to walk a mile in Khloe Kardashian’s shoes, be prepared to step into towering heeled booties or stilettos—sneakers barely exist in the reality star’s world. Growing up, the youngest Kardashian daughter remembers being “suited and booted from head to toe.” Kris Jenner was not a fan of sweatpants or sneakers. “Everything was really dressy. Everything had to look polished. I remember either wearing really dressy shoes or running around completely barefoot,” she tells ELLE.com over Zoom.Emma Grede, her right-hand woman and fellow co-founder of Good American, recalls a childhood begging her mother for a pair of British shoe brand Clarks Magic Step Shoes, which came with a hidden key in its heel, after watching an ad on TV. As one of four girls in the house, there wasn’t any room for expression. “You wore whatever my Mom told you to wear and it wasn’t the beautiful shoes with the key in them from Clarks.” Fast forward to today, the Good American co-founders have pretty much every shoe at their disposable—Kardashian admits she has more than 400 pairs of boots in her closet alone. But just as the lack of size inclusivity in denim inspired Kardashian and Grede to launch Good American in 2016, the co-founders noticed a dearth of sizing options for women in another department: shoes. So they’re making up for it with Good American’s first-ever shoe collection, which launches today.

Courtesy of Good American

Taking cues from their own closets, the extensive collection launches with square toe low-heeled sandals, slingback pumps, mules, booties (that vary in length and thickness), and thigh-high boots. Perhaps the best part of the collection is the sizing, which starts at size four, goes up to size 14, and also offers customers standard and extended widths.”We really try to be inclusive for everybody. That’s how we’ve started with denim, we were inclusive from the jump. It’s not just a trend that we’re piggybacking off of. It’s something that we’ve always been true to, and we’re not going to change our approach in the shoe department,” Kardashian says. Born out of a desire to give women chic shoe options regardless of their size, Kardashian and Grede say Good American’s shoe collection is taking shoe innovation to a new level. “You ever Google what size 14 shoes look like? Cover your eyes,” Grede jokes.Ahead, the Good American founders talk more about their new collection and how this new…

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Source: elle.com