As pop culture puts it, shopping in thrift stores can trigger painful memories (see: Marge Simpson reworking a Chanel-esque suit, Pen15’s tween leads pawing over a secondhand Tommy Hilfiger shirt, or Jenny Humphrey’s entire character arc). But thanks to a growing resale market—with an expected value of $64 billion in the next five years—the firsthand shame of secondhand shopping is finally starting to fade. In order to normalize the practice of buying used, thredUP, one of the top destinations for online consignment shopping, tapped Christian Siriano to create the first universal logo to represent gently worn clothes. Much like the symbol for recycling, thredUP’s hanger-shaped logo is intended to be worn as a badge of honor for your thrifted find.
Courtesy of thredUP
“I think it’s a very important thing happening in fashion, and I think this whole idea of sustainable fashion is something every brand and consumer can be a part of,” says Siriano. He envisions a world where thrifted pieces live harmoniously with high fashion: “I’m still a designer, I still make clothes, I still want people to buy them. The goal is not to get rid of that,” he says. “I just think it’s nice to be conscious. You can have a really cool thrifted piece and something new and exciting. That’s what having style is.”
Lizzo wearing Christian Siriano at the 2020 Billboard Music Awards on October 14, 2020.
Amy Sussman/BBMA2020Getty Images
Siriano has a track record for making style accessible. His inclusive runways campaign for progressive politics and he’s known for dressing stars like Lizzo emblazoned with the words “VOTE.” Earlier this year, he shifted his production line to create thousands of masks for New York State’s front line workers, and when Congresswoman-elect Cori Bush tweeted in November that she needed clothes for the Hill and was heading thrift shopping, Siriano instantly threw in a bid to help. “Christian’s designs prove that fashion can be a force for good in the world,” says Erin Wallace, head of marketing at thredUP. “It would have been difficult to imagine partnering with an iconic designer to raise awareness about thrifting. Fast forward to today and millions of consumers are thrifting with pride, and the broader fashion industry is embracing reuse.”Read on as Siriano discusses his goal to include everyone in the fashion conversation,…