Bretman Rock is a work of art. When the social media star and beauty influencer is not expertly beating his face with his non-dominant hand or rating Trix cereal an eight out of ten (“I would say it’s slightly better than Fruit Loops”), he’s directing his focus to the camera for 7.89 million YouTube subscribers and 15.2 million Instagram followers. With a knack for endearingly calling viewers “bitch” without making you wince, Rock is the internet’s sassy best friend. The aggressive positivity he radiates is the same Gen Z energy that shines bright while lifting others up (see also: Donte Colley, Rickey Thompson, and other twenty-somethings who charged the polls and OK boomer’d to boost Biden). The “posi vibes only” generation moves forward with kindness and emojis and boldly embraces authenticity, which is Rock’s speciality.He’ll always call Hawaii his home, which is where he’s lived since he moved to America from the Philippines when he was seven years old. The backdrop of his Insta-stories are sun-drenched mountains and the occasional cameo of his mom sweeping, which helps separate him from his peers farming content in TikTok houses. Rock is on island time, taking things slow and on his own terms. So it makes sense that he’s held back on fashion partnerships. Despite inking major beauty deals, starring in upcoming digital series No Filter with MTV, and attending New York Fashion Week, today marks his first major fashion collaboration with Dime Optics. Now available for purchase (and for only $30 a pop), Rock worked with the eyewear brand to launch four new sunglasses, which are featured in a campaign inspired by the social media stars of the 14th century: Renaissance painters. We chatted with Rock over Zoom, where he gave us tips for dating in quarantine, the touching reason he became a plant daddy, and the NSFW story behind his artful campaign for Dime Optics, below.
Bretman Rock reenacting The Scream, painted by Norwegian Expressionist artist Edvard Munch.
Lauren Naylor / courtesy of dime
How are you doing today?I have a date later. So, you know, I’m feeling myself. Getting my hair flat as possible.Are you excited? How are you feeling?Girl. The question is, are they excited to see me? I’m never excited to see no boy, they should be excited to see me. I’m planning my hair right now because you know, I think I’m going to give him very executive realness for this date.Is this a first…